Haihui Marine Equipment – Produktbroschüre

Haihui Marine Equipment, China

Product launch campaign for the
Chinese market – »Made in Germany«

Particularly high-quality presentation of a new ship windscreen wiper system for the Asian market launch. The aim of the project was to produce a high-end print product with elaborate print effects that would highlight the high quality of the products and the company’s first-class image for key accounts.

  • Brand, design and production consulting
  • Design and logo optimization
  • Design of service vehicles
  • Project consulting and project management Asia/Europe
Client:
Haihui Marine Equipment Co. Ltd., Shanghai, China.
Development, production and international sales of marine technology systems/components.
  • Print brochure with glossy
    and 3D relief varnish

  • Print brochure with glossy
    and 3D relief varnish

  • Production consulting and supervision


Eppendorf AG – Cell Culture Consumables

Eppendorf AG

Global market launch campaign
»Eppendorf Cell Culture Consumables«

Two years of market research and meticulous development work with users all over the world has placed biike at the centre of communication for these new laboratory products. A teaser movie, which reflects the entire passion for the topic of cells and cell research, was followed shortly afterwards by a modular 3D edutainment presentation at the launch date. In this format, the partly microscopic product features could be photo-realistically staged in 3D and certain physical properties could be explained to the target groups.

  • Idea development and key visual design
  • Campaign design, graphic design
  • Development and realization of a teaser movie
  • 3D animated product presentation
  • Photo shootings (products, application situations)
  • Concept and design of product brochure
  • Graphic services: various adaptations
Client:
Eppendorf AG, Hamburg,
company in the life sciences sector (liquid handling, cell handling, sample handling).
3,100 employees, sales turnover in 2017: EUR 690.3 million.
  • Teaser movie
    for website and social media

    Play video

  • 3D animated
    product presentation

    Play video

  • 3D animated
    product presentation

  • 3D animated
    product presentation

  • Product brochure
    in 5 language versions

  • Product brochure
    in 5 language versions

  • Photo: Uli Mattes | 2012

    Photo shooting
    products and application

    Photo: Uli Mattes

  • Advertising adaptations,
    various formats

  • Product brochure
    in 5 language versions


Brücken für Kinder e.V. – Markenauftritt

Brücken für Kinder e.V.

Creation of a brand identity for a charity association

Development and realization of the appearance of an initiative by well-known Hamburg entrepreneurs to support children and youth projects (»Bridges for Children«). The objective was a simple, beautiful and systemic design with focus on the content and projects of the organisation.

  • Strategic and operative communication consulting
  • Idea and conception
  • Corporate design
  • Business stationery
  • Event support, invitations, presentations, ghostwriting
  • Photo concept, supervision of the photo shooting
  • Website conception and elaboration of the page structure
  • Screen design/usability
  • Content and text development
Client:
Brücken für Kinder e.V., Hamburg.
Non-profit association and supporters’ platform where sponsors have been brought together with selected private children’s and youth projects since 2012.
Pressefoto: Christine Lutz | 2014
  • Logo development
    and corporate design

  • Letterhead
    and business cards

  • Photo: Uli Mattes | 2012

    Website
    (home page)

    Photo: Uli Mattes

  • Website
    »Board of Directors and Founders«

  • Website
    »Chronicle«

  • Website
    »Events«

  • Photo: Uli Mattes | 2012

    Photo shooting
    with children and young people

    Photo: Uli Mattes

  • Photo shooting
    with children and young people

  • Invitation for charity gala
    in Hamburg

  • Press photo: Christine Lutz | 2014

    Outdoor banner
    at the event location

    Photo: Christine Lutz

  • Photo: Uli Mattes | 2012

    Presentation for live performance at events

    Photo: Uli Mattes

  • Press photo: Christine Lutz | 2014

    Equipment/branding
    at events

    Foto: Christine Lutz


BVG – Panorama-Ausstellung »U5 Alexanderplatz«

BVG Berliner Verkehrsbetriebe

Panorama Exhibition »U5 Alexanderplatz«

Conception and realization of an information exhibition with a total length of approx. 40 meters in the Berlin-Alexanderplatz railway station as part of the Berlin mega construction project »U5«. The aim was to provide the general public and BVG passengers with up-to-date, historical, traffic-related and structural information relevant to the project in a striking way.

  • Idea and conception
  • Text and image research
  • Graphic design
  • Text, text adaptation, text service English
  • Production planning, quality control
Client:
BVG Berliner Verkehrsbetriebe, public transport company (subway, tram, bus).
Over 1 billion passengers, 12,441 employees, sales turnover in 2017: EUR 1.2 billion.
  • Exhibition wall, front

  • Exhibition wall, front

  • Exhibition wall, back

  • Exhibition wall, detailed view

  • Placement of the exhibition
    on the platform

  • Photo: Oliver Lang 2018

    Accompanying print visual
    for passenger information

    Photo: Oliver Lang


BVG – Launch-Kampagne, App »FahrInfo Plus«

BVG Berliner Verkehrsbetriebe

Launch campaign for the »FahrInfo Plus« app
(passenger information)

Broad public campaign in the greater Berlin area for the app relaunch. Aim: fast announcement and generation of high app downloads (1 million downloads within a few weeks). Striking implementation of the topic with Berlin-based photo models.

  • Idea and conception
  • Campaign design, graphic design, text
  • Key visual design
  • Slogan development
  • Various online media
  • Graphic Services: various adaptations, e.g. City Light, 18/1 posters
Client:
BVG Berliner Verkehrsbetriebe, public transport company (subway, tram, bus).
Over 1 billion passengers, 12,441 employees, sales turnover in 2017: EUR 1.2 billion.
  • Photo: Kristin Schnell | 2013

    »Metroboards«
    at subway stations

    Photo: Kristin Schnell

  • DIN A3 campaign posters
    at stops

  • Photo: Kristin Schnell | 2013

    Advertisements in daily newspapers and in the BVG customer magazine »PLUS«

    Photo: Kristin Schnell

  • Photo: Kristin Schnell | 2013

    City Light posters
    in Berlin city area

    Photo: Kristin Schnell

  • »Floor Graphics«
    in Berlin railway stations

  • Flatscreen visuals
    in BVG customer centers

  • Editorial article in the BVG customer magazine »PLUS«

  • Adaptations of the campaign for sticking on buses and trams

  • Info stickers
    in BVG vehicles

  • »Screensaver« graphics
    at ticket vending machines


Contact

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biike GmbH
Rödingsmarkt 52 · 20459 Hamburg · Germany
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