üstra – Sauber gemacht!
üstra
Service campaign »Sauber gemacht!« (»Cleaned up!«)
Development of ideas and a campaign for the Hannoversche Verkehrsbetriebe (Hannover public transport) to increase the positive perception of cleanliness at stops and in vehicles in the Hannover area. Media implementation: Conception and realization of passenger TV video clips, 18/1 posters, further media adaptations and an iPad promotion game.
- Idea development and key visual design
- Slogan development
- Campaign design, graphic design, text
- Development and realization of passenger TV video clips
- Development and realization of an iPad promotion game
- Graphic services: various adaptations
Client:
ÜSTRA AG, Hannoversche Verkehrsbetriebe,
public transport company (train, bus).
175 million passengers (2017),
over 2,000 employees,
Sales turnover 2016: EUR 214 million.

-
Central campaign visual
(18/1 poster) -
Campaign visual
»Renovation work« -
Campaign visual
»Vehicle cleaning« -
Ceiling stickers
in buses and trains -
Video spot
for passenger TVVideo abspielen
-
Advertisement
»Cleaning teams« -
Information sign
»Painting« -
Self-adhesive label
as proof of cleaning service -
Campaign banner
on the üstra website -
iPad promotion game