Sartorius – Sartopore Platinum

Sartorius AG

»Sartopore Platinum«, global launch campaign

Worldwide market launch of a new generation of industrial filters for the pharmaceutical industry. Focus: Development of sales tools for VIP customers/key accounts. Conception and production of a modular, individually controllable 3D animation/video presentation for the visualization of the microscopically small, but innovative product features.

  • Idea development and key visual design
  • Interactive presentation tool (3D animation and live action)
  • Premium mailing
  • Trade fair presentation, design of the campaign outfit for the stand personnel
  • Graphic services: online and offline adaptations
Sartorius AG, Göttingen.
Technology Group Pharma/Laboratory.
7,500 employees, sales turnover in 2017: EUR 1.4 billion.
  • Presentation video,
    3D animation and live action

    Play video

  • Presentation video,
    3D animation and live action

  • Photo: Lado Alexi | 2012

    Print advertisements

    Photo: Lado Alexi

  • Product brochures

  • Premium mailing
    with metallic print effects

  • Kampagnen-Outfit
    für Messepersonal

  • Premium mailing
    with metallic print effects

  • Premium mailing
    with metallic print effects

  • Banner and
    online adaptations

  • Trade fair display

  • Trade fair giveaway


Sysmex – Employer Brand Movies

Sysmex Europe

Pan-European employer branding campaign

Vitalization of Sysmex Europe, one of the leading manufacturers of medical laboratory and analysis equipment, as Premium Employer Brand. Presentation of the diverse work environments in the company with 4 employee portrait videos. The videos serve as a strategic image communication platform for recruiting urgently needed specialists at the Sysmex Europe headquarters near Hamburg.

  • Idea and conception
  • Film script development
  • Text/interview development
  • Video direction and creative direction
  • Production and project management
  • Accompanying photo shooting
Client:
Sysmex Europe EMEA, Norderstedt.
Development, production and sales of medical  laboratory analysis systems.
2,367 employees (Europe), sales turnover 2016: EUR 2 billion.
  • Foto: Kristin Schnell | 2013

    Recruiting video
    »Director Medical Scientific Department«

    Play video

  • Photo: Kristin Schnell | 2013

    Photo shooting
    »Director Medical Scientific Department«

    Photos: Kristin Schnell

  • Photo: Kristin Schnell | 2013

    Recruiting video
    »Applications Support Manager«

    Play video

  • Photo: Kristin Schnell | 2013

    Photo shooting
    »Applications Support Manager«

    Photos: Kristin Schnell

  • Photo: Kristin Schnell | 2013

    Recruiting video
    »Vice President Reagent Production«

    Play video

  • Photo: Kristin Schnell | 2013

    Photo shooting
    »Vice President Reagent Production«

    Photos: Kristin Schnell

  • Photo: Kristin Schnell | 2013

    Recruiting video
    »Assistant Director Supply Chain Management«

    Play video

  • Photo: Kristin Schnell | 2013

    Photo shooting
    »Assistant Director Supply Chain Management«

    Photos: Kristin Schnell


Waldemar LINK – SP-CL 3D

LINK Orthopaedics,
Waldemar Link GmbH & Co. KG

Patient/Doctor information video
for a new ortho-prosthesis

Conception and realization of a 2D/3D animation video to inform doctors and patients about a new generation of hip joint prostheses and a new surgical planning software. The aim was to visualize and stage the product information relevant to both marketing and medicine, as comprehensibly and aesthetically as possible.

  • Idea, concept, script
  • Graphic design, design elements, icons
  • 2D/3D animations
  • Text, text adaptation, text service English
  • Supervision of post-production
  • Associated doctor/patient brochure
Client:
LINK Orthopaedics, Waldemar Link GmbH & Co. KG, Hamburg.
Medical technology company Endoprosthetics.
Ca. 900 employees, sales turnover in 2018: EUR. 185 million.
  • Information video,
    concept and script

    Play video

  • Information video,
    3D animation

  • Information video,
    lettering and 2D animation

  • Information video,
    post-production

  • Information and
    product brochure

  • Pictogram design


Eppendorf AG – VisioNize

Eppendorf AG

»VisioNize«, global launch campaign

Worldwide market launch of a smart network technology (software and hardware) for laboratories. The special challenge: The new technology generation for the company and its target groups needed to be presented as simply and comprehensibly as possible. biike therefore developed, among other measures, a modular 3D edutainment animation video that shows the technology and its application possibilities in a virtual laboratory with real actors.

  • Idea development and key visual design
  • Development of product name, slogan and logo »VisioNize«
  • Campaign design, graphic design
  • Development and realization of a 3D video presentation
  • Graphic services: various adaptations
Client:
Eppendorf AG, Hamburg,
company in the life sciences sector (liquid handling, cell handling, sample handling).
3,100 employees, sales turnover in 2017: EUR 690.3 million.
  • Name development,
    logo design and slogan

  • Foto: Uli Mattes | 2014

    Key visual development
    London · New York · Shanghai

    Photo: Uli Mattes

  • Concept and realisation
    3D/real film product video

    Play video

  • Concept and realisation
    3D/real film product video

  • Concept and design
    product brochure

  • Concept and design
    product brochure

  • 3D design and animation

  • Icons/pictograms

  • Multilingual advertising adaptations

  • Static and animated infographics


üstra – Sauber gemacht!

üstra

Service campaign »Sauber gemacht!« (»Cleaned up!«)

Development of ideas and a campaign for the Hannoversche Verkehrsbetriebe (Hannover public transport) to increase the positive perception of cleanliness at stops and in vehicles in the Hannover area. Media implementation: Conception and realization of passenger TV video clips, 18/1 posters, further media adaptations and an iPad promotion game.

  • Idea development and key visual design
  • Slogan development
  • Campaign design, graphic design, text
  • Development and realization of passenger TV video clips
  • Development and realization of an iPad promotion game
  • Graphic services: various adaptations
Client:
ÜSTRA AG, Hannoversche Verkehrsbetriebe, public transport company (train, bus).
175 million passengers (2017), over 2,000 employees, Sales turnover 2016: EUR 214 million.
  • Central campaign visual
    (18/1 poster)

  • Campaign visual
    »Renovation work«

  • Campaign visual
    »Vehicle cleaning«

  • Ceiling stickers
    in buses and trains

  • Video spot
    for passenger TV

    Video abspielen

  • Advertisement
    »Cleaning teams«

  • Information sign
    »Painting«

  • Self-adhesive label
    as proof of cleaning service

  • Campaign banner
    on the üstra website

  • iPad promotion game


Contact

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