Vitalization of Sysmex Europe, one of the leading manufacturers of medical laboratory and analysis equipment, as Premium Employer Brand. Presentation of the diverse work environments in the company with 4 employee portrait videos. The videos serve as a strategic image communication platform for recruiting urgently needed specialists at the Sysmex Europe headquarters near Hamburg.
Idea and conception
Film script development
Text/interview development
Video direction and creative direction
Production and project management
Accompanying photo shooting
Client: Sysmex Europe EMEA, Norderstedt.
Development, production and sales of medical laboratory analysis systems. 2,367 employees (Europe), sales turnover 2016: EUR 2 billion.