Sysmex Europe

Pan-European employer branding campaign

Vitalization of Sysmex Europe, one of the leading manufacturers of medical laboratory and analysis equipment, as Premium Employer Brand. Presentation of the diverse work environments in the company with 4 employee portrait videos. The videos serve as a strategic image communication platform for recruiting urgently needed specialists at the Sysmex Europe headquarters near Hamburg.

  • Idea and conception
  • Film script development
  • Text/interview development
  • Video direction and creative direction
  • Production and project management
  • Accompanying photo shooting
Sysmex Europe EMEA, Norderstedt.
Development, production and sales of medical  laboratory analysis systems.
2,367 employees (Europe), sales turnover 2016: EUR 2 billion.


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biike GmbH
Große Elbstr. 117 · 22767 Hamburg · Germany
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