Eppendorf AG
»VisioNize«, global launch campaign
Worldwide market launch of a smart network technology (software and hardware) for laboratories. The special challenge: The new technology generation for the company and its target groups needed to be presented as simply and comprehensibly as possible. biike therefore developed, among other measures, a modular 3D edutainment animation video that shows the technology and its application possibilities in a virtual laboratory with real actors.
- Idea development and key visual design
- Development of product name, slogan and logo »VisioNize«
- Campaign design, graphic design
- Development and realization of a 3D video presentation
- Graphic services: various adaptations
