Eppendorf AG

Worldwide market launch of a smart network technology (software and hardware) for laboratories. The special challenge: The new technology generation for the company and its target groups needed to be presented as simply and comprehensibly as possible. biike therefore developed, among other measures, a modular 3D edutainment animation video that shows the technology and its application possibilities in a virtual laboratory with real actors.

• Idea development and key visual design
• Development of product name, slogan and logo »VisioNize«
• Campaign design, graphic design
• Development and realization of a 3D video presentation
• Graphic services: various adaptations

Client:
Eppendorf AG, Hamburg,
company in the life sciences sector (liquid handling, cell handling, sample handling).
3,100 employees, sales turnover in 2017: EUR 690.3 million.