Global market launch campaign
»Eppendorf Cell Culture Consumables«
Two years of market research and meticulous development work with users all over the world has placed biike at the centre of communication for these new laboratory products. A teaser movie, which reflects the entire passion for the topic of cells and cell research, was followed shortly afterwards by a modular 3D edutainment presentation at the launch date. In this format, the partly microscopic product features could be photo-realistically staged in 3D and certain physical properties could be explained to the target groups.