Eppendorf AG

Global market launch campaign
»Eppendorf Cell Culture Consumables«

Two years of market research and meticulous development work with users all over the world has placed biike at the centre of communication for these new laboratory products. A teaser movie, which reflects the entire passion for the topic of cells and cell research, was followed shortly afterwards by a modular 3D edutainment presentation at the launch date. In this format, the partly microscopic product features could be photo-realistically staged in 3D and certain physical properties could be explained to the target groups.

  • Idea development and key visual design
  • Campaign design, graphic design
  • Development and realization of a teaser movie
  • 3D animated product presentation
  • Photo shootings (products, application situations)
  • Concept and design of product brochure
  • Graphic services: various adaptations
Eppendorf AG, Hamburg,
company in the life sciences sector (liquid handling, cell handling, sample handling).
3,100 employees, sales turnover in 2017: EUR 690.3 million.


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biike GmbH
Große Elbstr. 117 · 22767 Hamburg · Germany
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