BVG Berliner Verkehrsbetriebe

Broad public campaign in the greater Berlin area for the app relaunch. Aim: fast announcement and generation of high app downloads (1 million downloads within a few weeks). Striking implementation of the topic with Berlin-based photo models.

• Idea and conception
• Campaign design, graphic design, text
• Key visual design
• Slogan development
• Various online media
• Graphic Services: various adaptations, e.g. City Light, 18/1 posters

Client:
BVG Berliner Verkehrsbetriebe, public transport company (subway, tram, bus).
Over 1 billion passengers, 12,441 employees, sales turnover in 2017: EUR 1.2 billion.