Launch campaign for the »FahrInfo Plus« app (passenger information)
Broad public campaign in the greater Berlin area for the app relaunch. Aim: fast announcement and generation of high app downloads (1 million downloads within a few weeks). Striking implementation of the topic with Berlin-based photo models.
Idea and conception
Campaign design, graphic design, text
Key visual design
Various online media
Graphic Services: various adaptations, e.g. City Light, 18/1 posters
Client: BVG Berliner Verkehrsbetriebe, public transport company (subway, tram, bus).
Over 1 billion passengers,
sales turnover in 2017: EUR 1.2 billion.
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