biike presents »biikeBrand«,
a smart, 100% practice-orientated, brand analysis and strategy tool for small and medium-sized businesses. Our motivation for developing biikeBrand was based on long years of observing brand performance of corresponding companies in Germany.
biikeBrand focuses on the fields of identity and positioning, product and innovation, digital strategy and implementation, company and personality as well as communication, design and impact.
The results of the biikeBrandanalysis are both surprising and illuminating. The gap between vibrant brands and classic companies in Germany has never been wider. While some have learned to understand their company multi-dimensionally and internationally, other companies often »experiment« only selectively with tools and sporadic measures. Or they wait for something like a miracle cure. But it will not come – that much is certain.
biike would be pleased to illustrate to owners and future »fire instigators« in a personal discussion how small and medium-size enterprises are able to become more communicative and digitally more resilient as strong brands.