Service campaign »Sauber gemacht!« (»Cleaned up!«)

Development of ideas and a campaign for the Hannoversche Verkehrsbetriebe (Hannover public transport) to increase the positive perception of cleanliness at stops and in vehicles in the Hannover area. Media implementation: Conception and realization of passenger TV video clips, 18/1 posters, further media adaptations and an iPad promotion game.

  • Idea development and key visual design
  • Slogan development
  • Campaign design, graphic design, text
  • Development and realization of passenger TV video clips
  • Development and realization of an iPad promotion game
  • Graphic services: various adaptations
ÜSTRA AG, Hannoversche Verkehrsbetriebe, public transport company (train, bus).
175 million passengers (2017), over 2,000 employees, Sales turnover 2016: EUR 214 million.


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biike GmbH
Große Elbstr. 117 · 22767 Hamburg · Germany
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