üstra
Service campaign »Sauber gemacht!« (»Cleaned up!«)
Development of ideas and a campaign for the Hannoversche Verkehrsbetriebe (Hannover public transport) to increase the positive perception of cleanliness at stops and in vehicles in the Hannover area. Media implementation: Conception and realization of passenger TV video clips, 18/1 posters, further media adaptations and an iPad promotion game.
- Idea development and key visual design
- Slogan development
- Campaign design, graphic design, text
- Development and realization of passenger TV video clips
- Development and realization of an iPad promotion game
- Graphic services: various adaptations
