Design and implementation of systemically networked information media during complex and protracted construction projects. The aim is to guide BVG passengers in the affected areas as directly and easily as possible to their alternative underground, bus or tram connections.
Idea and conception
Campaign design, graphic design
Specific guidance media related to roads, routes and stops
Passenger information brochures
Micro-geographic media planning
Cooperation management with local leisure providers in Berlin
Graphic services: various adaptations
Client: BVG Berliner Verkehrsbetriebe, public transport company (subway, tram, bus).
Over 1 billion passengers,
12,441 employees,
sales turnover in 2017: EUR 1.2 billion.