District Office Berlin-Neukölln

Neighborhood activation campaign
for the Karl-Marx-Straße, Berlin

Development and realization of a sustainable campaign to encourage and activate residents and customers to continue to visit the shops in Karl-Marx-Strasse, which were more difficult to reach during extensive road/construction works. The concept also aims at positively influencing critical local business managers.

  • Idea and conception
  • Slogan and text development
  • Activation incentives for residents: Bonus card with points and prize draw
  • Graphic design and services: 18/1 posters, shop posters, showcase banners, T-shirts, bags, buttons, flyers
  • Production and project management
District Office Berlin-Neukölln/ Federal State funding program ‘Active Centres’.
328,000 inhabitants (Berlin-Neukölln district).


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biike GmbH
Große Elbstr. 117 · 22767 Hamburg · Germany
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