District Office Berlin-Neukölln
Neighborhood activation campaign
for the Karl-Marx-Straße, Berlin
Development and realization of a sustainable campaign to encourage and activate residents and customers to continue to visit the shops in Karl-Marx-Strasse, which were more difficult to reach during extensive road/construction works. The concept also aims at positively influencing critical local business managers.
- Idea and conception
- Slogan and text development
- Activation incentives for residents: Bonus card with points and prize draw
- Graphic design and services: 18/1 posters, shop posters, showcase banners, T-shirts, bags, buttons, flyers
- Production and project management
