BVG naviTV: a new kind of passenger information
Videos are still one of the most popular media formats, especially in the form of tutorials or explanatory videos. So what could be more obvious than to use the advantages of moving images to communicate complex content in public transport construction projects? Here, too, the 2D animated presentation of route closures, detours, site plans or routing, e.g. for replacement traffic, offers tangible communicative advantages over the static presentation in printed notices or classic information flyers.
In order to take advantage of these benefits, the Berlin public transport authority commissioned biike with the conception, design and implementation of a universally applicable video format for passenger information during construction works. The animated »chunk-by-chunk« presentation of the often complex content, as well as additional easy-to-read text overlays, guide passengers step-by-step through maps and plans in an easy-to-understand manner. The audio track and optional subtitles significantly increase barrier-free access to the content, but even without sound, the essential information can also be understood only visually.
With the release of the »pilot film« on construction measures on a section of the U6 route, BVG is now presenting this new info format to the public on its YouTube channel. We look forward to lively feedback and many more episodes of BVG naviTV!