BVG Berliner Verkehrsbetriebe

Launch campaign for the »FahrInfo Plus« app
(passenger information)

Broad public campaign in the greater Berlin area for the app relaunch. Aim: fast announcement and generation of high app downloads (1 million downloads within a few weeks). Striking implementation of the topic with Berlin-based photo models.

  • Idea and conception
  • Campaign design, graphic design, text
  • Key visual design
  • Slogan development
  • Various online media
  • Graphic Services: various adaptations, e.g. City Light, 18/1 posters
Client:
BVG Berliner Verkehrsbetriebe, public transport company (subway, tram, bus).
Over 1 billion passengers, 12,441 employees, sales turnover in 2017: EUR 1.2 billion.

Contact

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biike GmbH
Rödingsmarkt 52 · 20459 Hamburg · Germany
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    +49 (40) 6965 6555 10
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